A founding member of both The Ruby Spirit and The Nursery, Alex Exists makes his solo debut with the album Everybody’s Famous out June 16 via The Confidence Emperors. Inspired by absurdism, hyper surrealism and optimistic nihilism with an acid tongue firmly planted in his cheek, Alex Exists is fascinated by pop culture and ego. The signatures of his creative work are unique sonic touches, drum heavy rhythms and classic “pop through a blender” melodies. 

As anticipation builds, he shares “Believe The Hype” featuring vocals from Toronto-based artist Sam Casey. A cautionary tale about the dangers of blindly accepting popular beliefs and fabricated trends without questioning their validity, it satirizes the modern day hype machine. The defiant anthem reveals how one’s beliefs can be subverted into blindly following the crowd, leading to unhealthy habits, or even falling victim to scams or hoaxes.

We would love to see “Believe The Hype” feat. Sam Casey featured by OUTLET: 

The video sees Exists harnessing the energy of ‘Chaotic Good’ with his own talk show called Believe The Hype where nothing seems to be real.