Toronto’s Ekelle rhymes about what she knows best: her real-life experience! Money, sex, drama, and identity stir together to create a style she calls Hood Pop – popular music with a street edge.

“Your baddies are your real ones, hustlers who get shit done and keep it moving,” Ekelle says about her aptly titled new single “Baddie,” which is “perfect for pre-gaming with your girls or driving around on a sunny day.”

Currently, Ekelle is an artist in the RBC Launchpad Music Entrepreneurship Program, guided by her instincts and a passion for music, pop culture and fashion. In 2022, Ekelle dropped her first album, Let’s Get It, landing song features on the video game Boogie, TV show Hudson & Rex and the Stanley Cup Finals.