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Interview with Felitche – Come To Life

by Joshua (J.Smo) Smotherman November 13, 2018 7:00 am Tagged With: Canada, edm, Electronic

Felitche

In this interview spotlight, I chat with Felitche about their latest project, challenges, motivations and more.

Full Q&A along with links and music below.

What part of Canada are you originally from and what style of music do you create?

I am originally from Vancouver, Canada where I was born and raised. It’s a stunning city and I want to represent the city with my music to give it more of an image in terms of musical sound because I feel that’s lacking.

I create Top 40 Big Room Electronic Music. Music that makes you want to stand up and lose your mind for 4 minutes. I am big on music releasing all your worries and stress so that’s literally how I make it. It’s like an electro therapy.

What led you down this path of music and what motivates you to keep pushing forward?

Honestly, I was originally a soccer player and I was professionally signed in Europe. I thought that’s what I wanted to do but every time I hit the soccer field I couldn’t stop hearing EDM and Dubstep in my head. One day when I was 19 and playing in Greece I had enough, I needed to get the music out of my head and into a tangible form. I came home and invested everything I could to make my music as professional as possible quitting soccer all together to follow something I really needed to do.

Everyday is a constant struggle with stress, funds, and people around me but that’s what drives me forward. Knowing there are millions struggling out there and want to get that frustration out. That’s who I make my music for.

How is this new single “Come To Life” different than previous tracks and albums? Were you trying to accomplish anything specific?

Come to Life is by far my favorite song I have out. It’s a different more unique structure and sound than my other songs. I made it for me the way I like and want to hear music. To have people relate and like it really humbles me.

I always try to accomplish stress release and relatability and Come To Life exceeded my expectations.

What was the last song you listened to?

The last song I listened to was Back To Back by Drake. My library was on shuffle and that was the last one to come on. I really appreciate Drake not necessarily for all his music but his business mind. He saw the potential Toronto had. The he put it on the map as a Hip-Hop, brand, basketball, heavy hitter and did it.

What he did in that city is what I am trying to do with EDM, big room, and nightlife but for Vancouver.

Which do you prefer? Vinyl? CDs? MP3s?

I prefer MP3’s just because they are easier to store and manage. I grew up right when CD’s were starting to fade away. Online quality for music has come a long way and continues to get better so I don’t find a need for CD’s as much. I buy all The Weeknd’s CDs and Vinyl more as merchandise not to listen too.

Do you prefer Spotify? Apple Music? Bandcamp? Soundcloud? Or something else? Why?

I prefer what ever my fans prefer! I try to be as available as possible because everyone has a preference. I don’t use any of the streaming services. I use a DJ site that gets me all the hottest remixes and downloads for a monthly fee.

I do like Spotify because for artists it shows you exactly where the fans are, so you know which cities you should tour to rather than guess.

Name one or two challenges you face as an independent DJ and singer/producer in this oversaturated, digital music age? How has technology helped you (since we know it does help)?

Oh man, that is an amazing question. I face many challenges now a days because of mainly saturation. Good music is a dime a dozen and labels don’t even care about the streams or likability. They look to one thing. Revenue.

The music industry is a business. You must treat it as a business to become a key player. The label’s want everything done and taken care of before signing so its up to me to get the funding, producers, music video, shows and fans.

I went to school for music business at Seneca College in Toronto just to be able to get myself up to speed competitively in music. I contribute most of my success not from good music but from how I am able to reach people and I have my school to thank for that.

Where is the best place to connect with you online and discover more music from Felitche?

You can check out my website! Most of my content I produce by myself, so it stays authentic and me, rather then hire someone to do it. www.felitche.com is where you can find songs merchandise and tour updates.

If that’s too much Instagram is where most of my fanbase is @felitche13

Anything else before we sign off?

I just want to say thanks again for having me and I can’t wait to show your viewers my new content and upcoming stuff. Working with some big names!

A career is like running. You decide how fast or slow you get to the finish line or if you even run at all. Life is short so run as fast as you possible can! Thanks Guys!

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About Joshua (J.Smo) Smotherman

Joshua is a music business consultant currently serving as COO of Unlimited Sounds, a boutique publishing admin & consulting firm based in Northern California. He also serves as director of Pac Ave Records, a student-run record label. He is an archivist and curator via Indie Music Discovery.com, co-founded with C Bret Campbell in 2011. He is also a Father of 3 and an all purpose jedi... but before any of this, he was and still creates as an indie/DIY songwriter and producer. Connect on IG. Read full bio.

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