In this interview spotlight, I chat Pry about their latest release, challenges, technology and more.

Full Q&A along with links and music below.

Where are you from and what style of music do you create? (In your own words, not necessarily in marketing terms or by popular genre classifications.)

I was born in small town Nevada City in California. I find the music I create always comes from a moment of an emotion that I felt. A lot of the times that emotion is reflective of the flaws I still carry around. I try to make each part of a song tell that story. 

What led you down this path of music and what motivates you to keep going?

Sometimes I feel like i don’t have a choice in it. I was consumed by band in middle and high school, so when the real world rolled around, I really only knew one way to maintain a sense of sanity. I started a couple bands up in Reno with my friends, and never really thought of stopping.

How is this new release different than previous ones? Were you trying to accomplish anything specific?

The first EP was an effort to prove to myself I could write, and a lesson in how to. It was rough, and I learned a lot about what I didn’t like. I reached out to my friend Colin Christian at Wires & Noise to record the album with the intention to make something more tense and experimental.

Name one or two challenges you face as an indie musician in this oversaturated, digital music age? How has technology helped you (since we know it does help)?

The biggest challenge is getting people to have interest about what you are putting out. Everyone is releasing albums all the time, why should they take time to listen to your music even if it is accessible? That being said, I hope that doesn’t change because that means anyone has the opportunity to make something and put it out in the world. There’s something exciting about having the possibility of hearing anybody’s musical endeavors. I guess I’d say that’s how it’s helped too.

What was the last song you listened to?

The song I’m listening to this as I write this is Spirit of the Beehive-nail I couldn’t bite. As I continue to revisit that band, there’s more to peel away from each album. I never can quite pin them down, and they still surprise me.

Which do you prefer? Vinyl? CDs? MP3s?

I had an obsession with vinyl in my early twenties, but I could care less now about what platform it’s carried by.

How about this one…. Do you prefer Spotify? Apple Music? Bandcamp? Or something else? Why?

I guess I have an affinity for Bandcamp for the accessibility that it offers to anyone. Also it doesn’t scalp you clean of any resemblance of money.

Where is the best place to connect with you online and discover more music?

The new album is up on all streaming platforms, and I have merch for sale on bandcamp with the album on cassette and CD

You can hit me up on Facebook.

Or on instagram at @pryvevo

I probably have a LinkedIn somewhere as well

Anything else before we sign off?

Thank you for such interesting questions, I enjoyed them a lot!