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Interview with The Eiffels – Sometimes

by Joshua (J.Smo) Smotherman April 26, 2022 8:16 pm Tagged With: California, indie rock, Los Angeles, Pop, Rock, synth, United States

The Eiffels

Pitchfork proclaims The Eiffels are “on a quest to chart their own space between rock and pop.” Forbes describes their synth-rock sound as “neon grooves,” and Alternative Press hails their music as “anthemic and vivacious.” The Eiffels “More” was the opening track to Netflix’s hit movie The Kissing Booth 2, and their music has appeared everywhere from video games (Rock Band 4) and magazines, to MTV.

Their buzz led to a spot on Vans Warped Tour, and later opening for artists like X Ambassadors and Plain White T’s. Their debut EP was declared an “opening salvo that any band would dream of” by Baeble Music and was the 15th most added record on U.S. college radio. They’ve since seen spins from stations like Los Angeles’ KROQ and KLOS, and San Diego’s 91X and Z90.

In this interview spotlight, I chat with The Eiffels about adapting during the pandemic, technology, the latest music and more.

Full Q&A along with links and music below.

Where are you from and how do You describe your style of music?

The Eiffels started in Los Angeles. I grew up in San Diego and Jade grew up in a few different places including Orange County and Virginia. We’ve been described as synth-rock, indie-rock / pop.

How did you get here? As in, what inspired or motivated you to take on this journey through music and the music biz?

I’ve always loved music and been inspired by musicians. I think the accessibility of punk rock is what first made song writing and performing feel approachable to me. I started a band in High School with my friends and haven’t stopped playing since.

Name the biggest challenge you faced as a creative during these unprecedented times? How did you adapt? How have you kept the creative fires burning during all this?

Significant life experiences are the best inspiration, so it was tough adapting at first. Finding alternatives that were still possible was key. Also, finding ways to express the unprecedented times in the music, without it feeling like you’re just piling onto the avalanche of news.

What was the last song you listened to?

My buddy, Matt, just sent me “Ready to Die” by The Tazers. Good stuff.

Which do you prefer? Vinyl? 8-tracks? Cassettes? CDs? MP3s? Streaming platforms?

Streaming has its drawbacks, but I’ve never listened to more music that I have since streaming went mainstream. Although I’ll long for the days of listening to a new CD front to back, over and over, it’s insane we can listen to basically whatever we want, whenever we want now. It allows me to be infinitely open to music of every kind.

Where is the best place to connect with you and follow your journey?

We’re the most active on Instagram at the moment. But we engage on all our socials (YouTube, TikTok, Twitter, Facebook)

I really appreciate Your time. Anything else before we sign off?

Thanks for having us! Our newest singles, “Collide”, “Sometimes”, and “Patient” are available now. Keep in touch. New music is coming later this year.

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About Joshua (J.Smo) Smotherman

Joshua is a music business consultant currently serving as COO of Unlimited Sounds, a boutique publishing admin & consulting firm based in Northern California. He also serves as director of Pac Ave Records, a student-run record label. He is an archivist and curator via Indie Music Discovery.com, co-founded with C Bret Campbell in 2011. He is also a Father of 3 and an all purpose jedi... but before any of this, he was and still creates as an indie/DIY songwriter and producer. Connect on IG. Read full bio.

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