Adam Friedman is a pop songwriter/producer who has an impressive resume of writing and producing music with Mike Posner, Maty Noyes, and Shep Goodman. Originally from Arizona and now based in LA, Adam has expanded his talents by venturing further into the music world and is excited to be releasing his very own debut EP out this fall. Following his first single “Pretty Things” he not only generated tremendous buzz with over 1.5 million streams, but also was selected to debut his second track, “Lemonade” on the Today Show.

With a budget of $0, Adam called six of his friends and asked them if they wanted to do a 24 hour trip around California. The journey took them from Malibu to Big Sur where Adam skated on Bigsby Bridge, through a tunnel at Patkins Curve and other spots along the Pacific Coast Highway. The shoot then moved inland towards the Mohave Desert, past some wineries, through the oil fields, and after shooting sunset at Vasquez Rocks, finished up back in Malibu.  The main goal was to capture the authenticity and beauty of the serene coasts of California fittingly while Adam sings his soothing tune.