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Keyword Research 101: Why Are We Writing So Many Articles About ReverbNation?

by Joshua (J.Smo) Smotherman September 3, 2011 7:04 pm

Why so many ReverbNation articles

Simple, keyword research.

For RN to be such a thriving community of musicians and music marketers, not many are writing about it.

But people from all over the world are searching for it and we want to be the one to fulfill their information needs.

See the screenshot below (over 50% of the phrases include searches for ReverbNation).

This image is a Keyword Analysis of search engine traffic that is landing on this website.

Keyword Analysis for Mid-TN Music
This screen shows a Keyword Analysis for Search Engine traffic that is clicking to our site hoping to find the info they need. 9 of the 16 keyword phrases shown include something about ReverbNation.

What You Should Do Now

If you or your band has their own website, its time for you to do as much as you can to search engine optimize your site.

Think about phrases you want to rank high for when people are on the search for new music.

An example would be “murfreesboro jazz bands”.  If you are a band from Murfreesboro, look through your site and see how much of your content includes the words jazz and Murfreesboro.  Are they included in the Titles of your pages? Meta Tags? Image Names?

Something as simple as including the City and State on your show schedule page would suffice, assuming you are playing shows in Murf.

Helpful Links

  • 4 Ways To Utilize the Google Keyword Tool
  • Learn SEO
  • Keyword Research: A Comprehensive Guide
  • SEO for Bands

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About Joshua (J.Smo) Smotherman

Joshua is a music business consultant currently serving as COO of Unlimited Sounds, a boutique publishing admin & consulting firm based in Northern California. He also serves as director of Pac Ave Records, a student-run record label. He is an archivist and curator via Indie Music Discovery.com, co-founded with C Bret Campbell in 2011. He is also a Father of 3 and an all purpose jedi... but before any of this, he was and still creates as an indie/DIY songwriter and producer. Connect on IG. Read full bio.

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