The AlliYance – Seltzer Water

East coast rap collective The AlliYance presents “Seltzer Water”, the new single from The Prequel, their forthcoming debut mixtape dropping July 1. Comprised of I.K.P., who recently dropped visuals for “You Know The Drill” (watch), Billy Hood, EarthTone and producer/engineer Swanny River, The AlliYance’s first collaboration was the “I Be On It” single (watch the music video). “Seltzer Water” marks the first of a list of various content The AlliYance will drop every Friday through July under the hashtag #JulYance, culminating in the release of their debut EP Introducing… The AlliYance. “To understand ‘Seltzer Water’, you must understand our previous single ‘Sugar Water, Part 1: Phone Tap’ (listen),” says I.K.P. “‘Sugar Water’ was a reference to the colored juices and frozen ices mostly found at bodegas, 7-Elevens and neighborhood delis and how easily accessible those sweet frozen water treats are. We flipped that into a metaphor for infiltrating mainstream culture because those treats are everywhere and that’s where we want to be. ‘Seltzer Water’ is like the b-side to ‘Sugar Water’. Here we are more aggressive and rebellious, like the difference of how actual seltzer water is more bitter than sugar water is.

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