George Collins’s latest single “By the Time” is accompanied by a fantastic music video that takes a timeless country trope – the “Dear John” letter – and re-imagines it with warmth, grit and cinematic flair.
Shot on location at Max’s Steakhouse in Prague, the video places Collins in the middle of a dimly lit barroom, guitar in hand, as he inhabits the role of the weary but resolute narrator ready to close one chapter of his life. The setting is immediately intimate, the kind of bar where the walls carry the weight of countless unspoken stories, and it’s the perfect backdrop for a song about endings and the promise of moving on.
