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Faultlines Set To Premier Powerful Music Video for New Single Rain on March 9th

by Joshua (J.Smo) Smotherman March 6, 2018 10:12 am Tagged With: Folk, folk rock, Los Angeles, United States

Faultlines

Faultlines (who we have featured and interviewed previously) are premiering the music video for their powerful new folk single, Rain.

Having hosted two benefit concerts raising a combined $30,000+ for the ACLU of Southern California and Planned Parenthood of Los Angeles, Faultlines are riding that momentum by creating something really special with the song and accompanying visual for Rain.

With the opening lyric, “there’s a man in a big white house trying to take my rights away”, Faultlines waste no time diving deep into the heart of the matter at hand. With a global population on edge as the political climate in the U.S. continues uneasily shifting into unknown territories, Rain is the anthem for all the little guys stuck and feeling powerless as we watch it unfold.

In the words of John Flanagan (songwriter and vocalist),

Rain was a song that wrote itself – the words came out of me faster than I could write them on paper. I felt like I was responding to a wavelength in the collective conscience – the fears and anger of an entire national and global population after the last American election all poured out.”

With a minimalist approach to the music, Faultlines lyrics are what drive this song into our core causing it to resonate deeply with our fears, concerns, and worries as they relate to what’s going on in that big white house.

Bringing together a team of dancers (with 24-hour notice) and a community of people to create the final music video, Faultlines and director Jon Mediana deliver a powerful barrage of visuals further enhancing the impact of this soulfully infused, socially aware, perfectly timed folk anthem.

I think Flanagan said it best when he stated,

2017 was a difficult year for America. Things have gotten ugly. A lot of songwriters have chosen to write distracting tomes to better times – and of course we crave escapism – but it’s the job of good creators to also hold up a mirror to society and say ‘Look at what we’re doing; see how hatred affects people.’”

I could not have said it better.

Rain wraps up our collective feelings about 2017 and presents a timely soundtrack in which we can find solace, hope, and community (or common unity).

Rain premiers on March 9th.

Connect with Faultlines on their official website, FB or subscribe on YouTube.

Be sure to check out our previous feature article and interview with Faultlines.

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About Joshua (J.Smo) Smotherman

Joshua is a Music Business Consultant currently serving as COO of Unlimited Sounds, a boutique publishing admin & consulting firm based in Sacramento, California. He also serves as COO of Pac Ave Records. He is an archivist via Indie Music Discovery.com, co-founded with C Bret Campbell in 2011 in Manchester, Tennessee. He is also a Father of 3 and an all purpose Jedi... but before any of this, he was and still creates as an indie/DIY artist. Connect on IG. Read full bio.

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