Toronto-based indie pop singer-songwriter Jenny Palacios unveils her playful and angsty new single, “Took,” a dynamic blend of rock, alt pop, and pop rock that explores the complexities of digital identity and self-worth. With an infectious energy and tongue-in-cheek irony, “Took” captures Jenny’s struggle with internet culture and the pressures of maintaining an artist persona online.

“Took” is a reflection of Jenny’s realization that constantly seeking validation online was taking a toll on her sense of self. The song delves into the suffocating feeling of being influenced by people she’s never met, and the unrealistic standards of appearance and behavior dictated by social media.

The official music video for “Took” brings this narrative to life with playful yet poignant visuals, highlighting the internal conflict between authenticity and online curation.

This was the moment I realized I might have a bad relationship with the internet. All these people I don’t know, all these things I have to buy to feel worthy, how I’m meant to act, how to move, how to look, think or talk as an artist online. I mean, I’ve been in bands from a young age, posting online all throughout and only at this point of reflection did I clue into like—being close to all of this, trying to get noticed might be costing me who I am. It’s suffocating. – Jenny Palacios