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JoyFocus and the Love Song Cliche

by Joshua (J.Smo) Smotherman May 18, 2013 8:10 am Tagged With: Chicago, Illinois, Pop, Rock, United States

JoyFocus

Three independent albums, 7 featured singles on 6 different international releases, and a lot of love from [loyal] fans on both sides of the planet, JoyFocus will be entering your radar soon (if they haven’t already).

Since their 2001 debut, Chicago duo Rikk Currence (musician) and Holly Joy (singer) have been making more moves and creating more awesome music than most bands with a full support staff…

Their new single, Love Song Cliche, opens up with a short piano riff that seems to be setting the mood for…well…a cliche love song?

…but then the doors are blown open by a gritty, distorted guitar and from that moment forward we are treated to an epic, dramatic piece of songwriting fit for a big arena as appropriately as it fits into headphones for a gripping adventure through sound.

Rikk and Holly are not to be taken lightly.

Holly’s vocals are as powerful and moving as Rikk’s guitar tones and engineering work. If you haven’t heard these guys before, now would be a great time to start catching up!

Find JoyFocus on Facebook or Twitter then head over to their website.

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About Joshua (J.Smo) Smotherman

Joshua is a music business consultant currently serving as COO of Unlimited Sounds, a boutique publishing admin & consulting firm based in Northern California. He also serves as director of Pac Ave Records, a student-run record label. He is an archivist and curator via Indie Music Discovery.com, co-founded with C Bret Campbell in 2011. He is also a Father of 3 and an all purpose jedi... but before any of this, he was and still creates as an indie/DIY songwriter and producer. Connect on IG. Read full bio.

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