Building upon this year’s previous releases, “Lay Your Mind,” “Ground Falls Away,” and “Time Killing,” Strange Plants share “What A Time,” an upbeat and driving alternative rock single that disguises sharp social commentary beneath an infectious, pop-leaning exterior. Balancing propulsive grooves with tongue-in-cheek lyricism, the track examines the accelerating pace of modern life and the growing sense that many people are being left behind economically, culturally, and technologically.

At its core, “What A Time” reflects the strange contradictions of contemporary living. While the music surges forward with energy and momentum, the lyrics paint a more complicated picture: one where endless scrolling, rapid change, and increasing disconnection have become defining features of everyday life.

The title itself serves as the song’s central punchline. “It’s slightly sarcastic,” explains songwriter Matt Brannon. “The verses aren’t describing a world that’s super great right now, so the chorus becomes this tongue-in-cheek ‘what a time to be alive.’”

That contrast between optimism and unease became one of the song’s defining characteristics. Strange Plants intentionally leaned into the tension between the verses and chorus, creating a dynamic push-and-pull that mirrors the subject matter itself. The verses ride atop a driving groove inspired by artists such as Fleetwood Mac and Future Islands, while the chorus shifts into a brighter, synth-forward landscape without abandoning the song’s underlying momentum.

The recording process also brought together an impressive group of collaborators. The band connected with producer John Mullane after sharing a bill with a project he was producing, immediately recognizing a creative chemistry that felt right for the song. Drums were performed by Loel Campbell (Wintersleep, Billy Talent), while Robbie Crowell (Sturgill Simpson, Deer Tick) contributed keys and synthesizers that shape the track’s expansive sound.

Lyrically, “What A Time” captures the quiet absurdity of modern habits and digital dependency. The song’s central tension builds around the feeling of watching time disappear while remaining trapped inside systems designed to keep attention endlessly occupied.