Alex Thomen’s latest single “Where Did They Go Wrong?” is a biting and insightful exploration of irony, personal growth and the unexpected paths people take in life.

With sharp observational storytelling, Thomen uses this track to examine three culturally resonant narratives – a boy who once struggled with self-image now proclaims himself as an “alpha male”, an ambitious young woman falls into a multi level marketing scheme and a med student shifts his focus from traditional medicine to alternative therapies. While the characters are fictional , their stories reflect real social phenomena that are especially prevalent in today’s internet – and the social media driven world.