Toronto indie pop singer-songwriter and producer ARK IDENTITY returns with “Can’t Stop Loving You,” a soul-baring, atmospheric single that captures the ache of a love that lingers long after it has ended. The track is the latest offering from the artist’s upcoming EP Deluxe Nightmare, out October 24th.

Drifting between dreamy textures and vulnerable lyricism, “Can’t Stop Loving You” leans into the still-burning embers of a past connection. For Noah Mroueh, the artist behind ARK IDENTITY, this song cuts deep.

“This song captures the bittersweet ache of a love that just won’t fade,” Noah shares. “It’s a raw, honest look at the lingering feelings after a breakup, the kind where you’re trying to move on but your heart keeps pulling you back.”

Noah handled everything on the track himself—drums, guitar, bass, and keyboards—showcasing the full scope of his vision for ARK IDENTITY.

As with much of ARK IDENTITY’s work, the soundscape is immersive and hazy—pulling from dream pop’s ethereal textures and indie pop’s emotional immediacy with a musical wink to the past. Lush synths wrap around sparse percussion and Noah’s soft, aching vocals, evoking the solitude of late-night drives or quiet moments of reflection.

The music video brings that atmosphere to life, opening with a vintage TV host from the early ‘80s introducing Noah, aka ARK IDENTITY, and his live band. From there, we’re pulled into a swirling world of soft-focus visuals with sprinkles of psychedelia, drawing the listener into ARK IDENTITY’s rich, dreamy universe of faded love.

“This song is incredibly personal for me. It’s about that universal feeling of trying to move on from someone you deeply cared about, but realizing a part of you just can’t let go,” Noah explains. “That ‘crack in the pavement’ moment, where something small triggers a flood of memories—I think everyone can relate to that.”

Lyrically, the track sits in that unresolved emotional space where memory meets longing. Lines like “Can’t stop thinking of things I’d do / I’ll run away inside my mind / Going nowhere” speak directly to that internal tug-of-war between logic and feeling.

“I wanted to capture the internal struggle of knowing you should probably forget someone, but your heart just isn’t on the same page,” Noah adds.

Written as a form of catharsis, “Can’t Stop Loving You” is a moment of emotional clarity wrapped in ambient beauty. “Writing this track was a way for me to process those lingering emotions—the hope for a conversation that never happened, and the eventual acceptance that some connections, even if they’re not meant to be, leave an indelible mark,” Noah says. “It’s a raw confession that sometimes, you just can’t stop loving someone.”